The man behind the success of Softouch International FZC, Davis Karadan found his calling in the health and wellness industry in 1989 with the opening of his first Fitness Club and Beauty Parlour in Cochin, Kerala. In 1997, he took his first step into the Ayurvedic Spa business at the Kovalam Ashoka Beach Resort which was later rebranded to the renowned Le Meridien Beach Resort Kovalam.
Softouch Spas at the Le Meridien and Leela Kempinski Group in India helped shape the image of a luxury Ayurveda spa and their success paved the way for the signing of Softouch as the official spa operators of leading Kerala Tourism Development Corporation (KTDC) properties and several other hotels in India.
In 2001, Karadan associated his Indian Softouch Health Care Pvt Ltd with an international group to form Softouch International FZC, a company set up to grow the SOFTOUCH brand internationally.
He began with the spa at the Kempinski Hotel Ajman and since then, the company has grown to operate many Ayurveda establishments in Europe and the Middle East and is now poised for growth in the African and Asian markets. A true mentor and father figure within the company, Davis Karadan is responsible for creating SOFTOUCH’s admired culture of inclusiveness. Davis Karadan believes in a nurturing management style that involves employees and consultants in the growth and development of the brand – and in its successes and triumphs.